FNSS celebrated 8 March Women's Day with a video. The company shared a video from social media accounts; the idea of #defendequality was expressed to emphasize the equality of women and men. The expression “like a girl” was used in response to the “like a man” discourse. An armoured vehicle from the latest products of FNSS was used in the image. FNSS's 8X8 Pars armoured vehicle is driven by a woman and the car travelled mountain. Along with the images, male-dominated discourses were brought to the screen with an emphasis on equality.